Stay away from www.FoodInsurance.com
So last week I'm driving around going about producing my secondary income and I hear a commercial on Sean Hannity's show (not a big fan, was flipping through the AM channels). Sean was plugging a company called "Food Insurance" which sells what is in essence, ready-to-go food kits with a bug out bag. So naturally I was intrigued.
I visited their site to check out the kit Sean was pushing which costs roughly $250 and includes a weather resistant bag, enough food for one adult for 14 days at three meals a day, some quick heat tabs, a small water filter, a "utensil tool", water proof matches, a small FAK, "emergency tool", flashlight/radio, and a cooking tin. Well, that looks great, except for the fact that all the "tools" and such look to be bargain bin junk, a better FAK can be made with $5 at the dollar store, the bag is a straight-up Walmart special that probably wouldn't last a week of moderate use, and it only has food for one person.
This is meant to be a bug out kit, hence the bag. So where are the shelter materials, knife, compass, duct tape or cordage? There is just so much missing from this package and because of the audience and target market, I believe it to be dangerous. To package such a kit and imply it's all you should need in an emergency then sell it to an unknowing consumer should be a crime. This unfortunately has become the American way: cheaply produced goods packaged in a convenient way and priced double what it should then marketed to an inexperienced or ignorant consumer.
For $250 you should be able to purchase basic tools, a good FAK, radio, candles/matches/duraflame log, flashlight/headlamp, and food for four adults for two weeks plus some plastic bins for easy storage and transportation. Why bins and not a bag? Because it will weigh about 100lbs and shouldn't be carried on foot - but moved to a vehicle of necessary. Bugging out on foot is not advisable for most people, especially the kind of person that would buy this pack.
If we multiplied the cost x four adults we're talking $1,000. If I had that much to outfit four adult bug out bags there'd be enough cash left for a used shotgun and basic camping gear, plus the food/tools/FAK/radio mentioned earlier. It wouldn't be the most comfortable set up, but it'd last longer than a week and have tools to cover more kinds of problems one might face.
The food kits they sell are in #10 cans and don't look to be any better than anything Safecastle Royal sells. So why not support a true preparedness-centric business that's deeply involved in the prepper culture if already prepared storage food is on your radar?
I just don't see the wisdom in buying such an expensive kit of such low quality and with so few tools. You can do a lot better for the price.